When I was five years old, my mom and I went to Scandinavia, in a little town in Denmark called Astantine.
We live in a small apartment, that has no heater, no shower, and no internet.
I was young as hell, but we’re so poor, so I have to sell sodas and newspaper for a living.
My mom worked as a housemaid for a rich woman whose husband died in an airplane tragedy near Somalia.
She said that a surface to air missile hit the airplane that the Somalian Pirates bought from the Russians.
He was supposed to be on a business trip in the Asia Pacific, but sadly the airplane was crushed by the explosion.
Fortunately, the poor husband left her a Hedge Fund Management business that has a valuation of 2.7 billion dollars.
The woman is always giving mom a hefty tip whenever she did a good job cleaning her house.
And she always asks my mom to bring me so I can have gifts too.
She gave me books, candy bars, and a puppy.
When I was sixteen years old, we came back to the Philippines because my mom got sick.
She said that she wants to die in our own country and be buried there.
She has a stage four breast cancer, and the doctor said she only got a minimum of 5 months to live, and there’s no way they can treat her that time.
So we came back home and stayed at my uncle’s house and two months later after we arrived.
But then before she left me; she gave me her bank account that has a 3.7 million pesos on it plus a painting of a poor child.
She said that the rich woman gave that as separation pay, for ten years of hard work.
I used the money to study and become a doctor. I spent 11 years of nerve breaking and eye burning nights of study.
And right now I specialize in treating patients with Breast Cancer.
I always thought that my mom is happy now in heaven because I help to treat patients with the same illness that killed her.
To cut the story short.
That story is a lie.
I did not go to Scandinavia, and my mom is still alive and kicking.
I lied on purpose to give you a feeling on how to shut off a BS meter of a prospect when you’re trying to sell something.
And that is to tell a story.
Lure them first, entertain them.
Then tell them if they need something you’re offering.
And do you know what is the most often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Story telling…good storytelling…is a vital component of a marketing campaign.Gary Halbert